Throughout lockdown, video games and in particular, organized, competitive, multiplayer video gaming (esports) have provided a much-needed distraction for sports fans missing the excitement of live-action sporting events.
There has been an explosion of both brand and celebrity endorsement with Formula 1 hosting the virtual Grand Prix series, whilst Nascar hosted the inaugural eNascar iRacing Pro Invitational on March 22nd which attracted 903,000 viewers when shown on Fox Sports FS1 in America.
Diogo Jota (Wolves) triumphed in the first ePremierLeague Invitational Fifa 20 tournament, with James Maddison (Leicester City) winning the second tournament a week later. Both events streamed live, and were televised via Sky Sports, allowing viewers access to professional footballers and special guests challenging each other in a knockout Fifa 20 esports competition.
Representatives from 128 professional football teams from across the globe took part in the Ultimate Quaran-Team Fifa 20 tournament, which was the idea of the innovative Media Team at Leyton Orient FC.
Matches were streamed live over the internet, with a JustGiving page encouraging voluntary contributions to fund EFL clubs, who have lost revenue due to the postponement of league fixtures. Contributions were also raised for the EFL’s chosen charity MIND, and the COVID-19 Solidarity Response Fundraiser.