A Safe Return
Guidelines from the Sports Grounds Safety Authority. indicate, even when operating on a reduced capacity, it could take time before any pre-match activity returns to the majority of EFL Stadiums.

To reduce risk, fans need to have a safe uninterrupted passage from the stadium entrance to allocated seats, with a reduction of milling and dwelling on the concourse.

How this happens will differ for each club and fans will also have to play their part - meeting places before the match, what time to arrive at the stadium, who to sit next to, when to leave?
Engaging younger audiences (16 - 24) requires new strategies from clubs, competitions, and broadcasters
The newly published European Club Association. 'Fan of the Future' report reveals that "interest in football decreases and is at its lowest among those aged 16-24. This age group is a challenge for many entertainment and leisure activity providers, given the breadth of competition for their time, and the life stage that they are in."

The report notes "why does football fandom drop among 16-24s, and how can clubs and organisations arrest this decline and increase engagement? Is this finding specific to this generation or has this temporary shift always occurred among fans?"

Research firm Newzoo estimated the esports audience size in 2019 to be 454 million globally. Another report from Business Insider Intelligence predicts the number of esports viewers worldwide will reach 646 million by 2023.

According to the Q2 2020 Games Market Dynamics: U.S.report from The NPD Group total industry consumer spending on video gaming in the U.S. reached a second quarter (April – June) record $11.6 billion, an increase of 30% when compared to the same time period last year, and a 7% increase over the first quarter 2020 (January – March).


Grand View Research reports that the global esports market size was valued at USD 1.1 billion in 2019 and is expected to expand at a annual growth rate of 24.4% from 2020 to 2027.

In recent years, it has become clear that the gaming industry is entering a new era.
In many ways, the industry finds itself today at the centre of social media, e-commerce and entertainment trends. 

Millennials are considering esports as a professional career owing to the increase in popularity of the gaming tournaments, impressive international prize pools, streaming revenues, and one-to-one sponsorships.

Most successful professional gamers are generally in their early 20’s, with many of the sport’s stars retiring from competition before the age of 30.
2020 has seen a step change in how events adapt to a changing world.
Each LCG event is designed to be a diverse, memorable, inclusive and rewarding gaming experience.
LCG are committed to creating safe, social gaming spaces.
With 25 years experience of gaming product launches at retail, LCG are perfectly placed to advise on hosting a series of events that will appeal both to your local sporting and esports Community.

We'll work with each Club to ensure that every event follows the COVID-19 guidelines whilst also offering those taking part a meaningful connection, fantastic content and entertainment.

We can advise on how to enhance existing social spaces to encourage safe, inclusive spaces that will appeal to supporters of all ages.

Through 'stand-alone' showcase events to organised, competitive tournaments LCG will create enduring memories and magical moments for your sporting Community.

The most important factor in driving up participation in sport and active recreation is being able to consult and then connect with non-participants in the general population – gaming is fast becoming a universal language, opening up areas of a community which might have been previously difficult to connect to, providing more opportunities to engage.
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