The GAME Community Cup

A 'walk up and play' Fifa esports tournament designed to engage your younger fanbase

Donny Dog, Doncaster Rovers mascot, and the GAME Community Cup medal designed by Trophy Supermarket (Hull).
A network of Football Stadium partner locations offers a clear opportunity to link activity…

In this instance the activity centred around a pre-match Fifa Skills high score gaming challenge, designed to encourage ' a walk up and have a go' mentality, with the objective to find the best gamer at each Football Club partner….

to find a 'Local Hero….'

The GAME Community Cup was held in a total of 20 Stadium locations with a combined attendance of 330,00 and a combined Twitter reach of 3.8M
Each location produced a Local Hero, rewarded with a combined prize from GAME and the partnered Club.

The scores from each location were then centrally checked to find our overall Champion…
13 year old Birmingham City Season Ticket holder, Ricky Price, who attends every game with his Grandad.
Ricky received the GAME Community Cup at St.Andrews during the half time interval vs Nottingham Forest.

Made on